Helpful Alternative For Increasing Your Website Traffic Apart From SEO
Search overcame social as the best traffic driver on the web. It does not mean that SEO is meant for you. There are times when a strategy won’t work for you just like that. There are still other ways you can use for driving traffic outside SEO.
It is okay if your aim is to drive traffic to your site. There is a possibility that you will only see numbers without making a lot. You could be working as a freelancer who wants to have a lot of clients. There is no point to laser target your marketing plan and only focus to have more traffic to your website. It is possible to have numbers going up and at the end of the day lack to see any clients. If you had a chance of seeing the people visiting your site, you could see people who had no interest of hiring you. What you want is to have clients in your niche. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Social being surpassed by search is not a show that it is now meaningless to have it. If it was not useful, most of the big companies would not be using it. It is possible to see the importance of social as it is generated by the word of mouth. You might not see it going viral but has to be passed around a couple of times for it to remain. Unlike a blog post, having something on social let’s say on Facebook, it can be seen a lot of times. With Instagram, it works the same way as Facebook. With twitter it is a bit temporarily because as you know, tweets have a short half-life.
The other thing is that you need to have an audience if you are after having a content that is amplified through social. You can make use of Facebook and this is a platform where you are going to invest in a group of people that are like-minded that fit your niche. You need to create Facebook groups. You will then have to create a content that can be shared by the group members and this is after analyzing the kind of the content that is mostly shared through.
It can be useful also to try guest blogging. Putting links and content on major site might not help. It is advisable to look for the sites that are dedicated to your niche and then find out where your customers like to hang most of their times so this is the place where you should guest post.